1. Don't bury the lead. Concise intros and snappy headlines are more likely to result in higher engagement.
2.When compared to updates without links, including a link can drive 2x the engagement.
3. Start a conversation by asking a question that is relevant to your target audience.
4. Stand out with an eye-catching image or some form of rich media. Images generally result in a 98% higher comment rate.
5. When linking to external content, make sure your update has a relevant image.
6. Links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate.
7. Develop content that is quick to consume and high quality that members will want to share with their networks.
8. Don't add so many targeting filters that you exclude potential audiences.
9. Experiment to find the right balance. Consider mixing entertaining and inspirational posts with informative and insightful updates.
10. Rely on your editorial calendar as a guide, but be flexible enough to respond to relevant news, topics and trends.
11. Keep the conversation going. Monitor discussions and remove inappropriate comments.
12. Track all available analytics. Pay attention to the audience targeting, types of content, time of day and frequency that drive the most interactions- and do more of that!
13. Sponsored Updates allow you to reach your target audience beyond your followers. Identify your top-performing content and sponsor it!
14. With LinkedIn's detailed reporting tools, you can monitor the performance of your Sponsored Updates and adjust to make them more effective.
15. Professionals engage with Sponsored Updates across devices throughout the week, with strong engagement through the weekend. Consider adopting an always-on approach.
To learn more go to... http://lnkd.in/contentmarketing
2.When compared to updates without links, including a link can drive 2x the engagement.
3. Start a conversation by asking a question that is relevant to your target audience.
4. Stand out with an eye-catching image or some form of rich media. Images generally result in a 98% higher comment rate.
5. When linking to external content, make sure your update has a relevant image.
6. Links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate.
7. Develop content that is quick to consume and high quality that members will want to share with their networks.
8. Don't add so many targeting filters that you exclude potential audiences.
9. Experiment to find the right balance. Consider mixing entertaining and inspirational posts with informative and insightful updates.
10. Rely on your editorial calendar as a guide, but be flexible enough to respond to relevant news, topics and trends.
11. Keep the conversation going. Monitor discussions and remove inappropriate comments.
12. Track all available analytics. Pay attention to the audience targeting, types of content, time of day and frequency that drive the most interactions- and do more of that!
13. Sponsored Updates allow you to reach your target audience beyond your followers. Identify your top-performing content and sponsor it!
14. With LinkedIn's detailed reporting tools, you can monitor the performance of your Sponsored Updates and adjust to make them more effective.
15. Professionals engage with Sponsored Updates across devices throughout the week, with strong engagement through the weekend. Consider adopting an always-on approach.
To learn more go to... http://lnkd.in/contentmarketing
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