One thing is for sure –what you do right now will determine how you finish out this year and greet the next. With the holidays right around the corner, a lot of agents will start slowing down their marketing which makes it the perfect time to ramp yours up and capture lost market share. For this week’s post we’ll take a page out of Anthony Robbin’s book with this quote: “The secret to success is to take massive determined ACTION.
Here are ten powerful take-action ideas to fuel your marketing plan and get on track for a great end of the year.
1. Ramp up your social media. Agents are getting so many referrals by posting the RIGHT content on their
social media platforms. Yes, they share listing information – but more importantly they are sharing who they are, their involvement in the community, and hyper-local information that people crave. Have fun with it!
2. Saturate a market with Every Door Direct Mail. EDDM has made it so much more affordable to blanket a geographic farm and literally get in every door. Consider our Market Dominator which is a powerful, consumer-centric piece that gets NOTICED because of its 12×15 size!
3. Put a new niche marketing campaign in place. Now, more than ever it’s easier to find a niche that fits perfectly with your interests and the kind of customers you want to do business with.
4. Blitz your sphere or farm with direct response offers. People are very interested right now in what their home is worth. Our Free Offer series is great for getting the phones ringing by offering items of value such as a CMA, or consultation.
5. Spotlight a multi-open house Get the buzz going in your market with fast-paced multiple open house day!
6. Walk your neighborhood farm with door hangers. The perfect leave-behind!
7. Host a workshop or webinar at your local coffee shop, school or library.
8. Take the time to see 5-10 top clients per month – you can stop by with a gift, take to lunch, invite for coffee, or follow our Master Marketing Schedule for some additional ideas.
9. Ask other agents for referrals.
10. Follow up with at least 100 people in from your book of business every month through the end of the year. This is the kicker. I’ve seen agents spend thousands of dollars on marketing, only to NEVER make a single follow up phone call or visit. Marketing is a full-court-press activity in today’s market. Be willing to get voice-to-voice or nose-to-nose with your sphere and farm. That’s where the referrals and the business is! Ask questions, be a resource, offer assistance! Will you get a few no’s? More than likely. Will you get a few yes’s? More than likely. Go for it!
Now is the perfect time to pull out all the stops and make this your best fourth quarter ever. Start today by taking a good look at your calendar and blocking time to do all of the above and then some. Delegate the “busy” work to someone else and dig in to dominate in your market.
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